RESOLVED — April 2026. Public brand name is confirmed.

Decision (locked):

• Public brand: Futureproof Festival
• Internal planning name: BC + AI Festival Week
• External URL: futureproof.website
• Logo: /public/brand/logo-light.svg (and -dark variant)
• Press format: "Futureproof Festival, presented by BC + AI"

Historical naming direction as of April 5, 2026 (for reference):

Core naming problem:

• BC + AI Festival Week works as an internal planning name but is too administrative and region-bound to carry a flagship cultural identity.
• The earlier FITAL / FATALE / Fatal Festival line had real energy, but too much semantic risk for broad public use.

Current lead candidate:

Futureproof Festival

• Recommended public-facing format: Futureproof Festival
• Descriptor: A week of AI, art, ethics, and future culture
• Byline: Presented by BC + AI

Internal structure:

• Working/internal name: BC + AI Festival Week